Lead Generation Campaign - HOOTON
Lead Generation Growth
We helped Studio Hooton Interiors generate a consistent pipeline of high-quality enquiries through a targeted paid strategy. By refining their audience, positioning, and offer, we increased qualified leads by 142% while reducing cost per lead by 34%. The campaign focused on attracting serious homeowners ready to invest, not just browsers.
Client
Studio Hooton Interiors
Service
Lead Generation, Paid Social
Year
2025
Location
UK
Brief
Project Objectives
Studio Hooton Interiors needed a reliable flow of high-quality enquiries, specifically from homeowners at the early stages of renovation planning.
The objective was to attract first-time clients and design-led homeowners actively researching projects, while filtering out low-intent traffic. We focused on building a lead generation system that captures demand early, positions the brand as a premium choice, and consistently converts interest into qualified enquiries.
Attract New Clients
Target first-time clients and homeowners actively planning renovation projects.
Increase Lead Quality
Position as Premium Choice
Build Predictable Pipeline
Success Metrics
Lead Generation Growth
Increased qualified enquiries by +128% within the first 8 weeks of launch.
Cost Per Lead Efficiency
Reduced cost per lead by -22% while improving overall lead consistency.
Lead Quality Improvement
Over 52% of enquiries classified as high-intent, project-ready clients.
Conversion Performance
Landing page conversion rate improved by +29% through testing and refinement.
Scalable Acquisition
Scaled ad spend by +85% while maintaining stable cost per qualified lead.
