Google Ads & Meta Ads | Patient Acquisition
Turning Enquiries Into Booked Treatments
We partnered with Pitt Street Dental Centre to turn paid media into a consistent patient acquisition channel in a highly competitive Sydney CBD market. By restructuring Google and Meta campaigns, refining service-based targeting, and improving the booking journey, we increased qualified enquiries while reducing wasted spend.
Client
Pitt St Dental Centre
Service
Google Ads, Meta Ads, CRO
Year
2025
Location
Sydney, Australia
Brief
Project Objectives
Pitt Street Dental Centre had strong positioning in a highly competitive Sydney CBD market, but their patient acquisition lacked consistency and control. Campaign performance varied, and a large portion of spend was not translating into high-value treatments.
Our objective was to attract the right type of patients, not just increase volume. Improving lead quality, reducing wasted spend, and building a system that could consistently generate bookings for core services.
Improve Conversion Rate
Increase booking conversion across paid traffic while reducing cost per enquiry.
Attract High-Value Patients
Stabilise Performance
Controlled Growth
Success Metrics
Lead Quality Improvement
Increased qualified enquiries by +41%, with a higher proportion of high-value treatments.
Cost Efficiency
Reduced cost per enquiry by -28% while maintaining consistent lead volume.
Booking Conversion
Improved enquiry-to-appointment rate by +36% through landing page and funnel optimisation.
Patient Acquisition Growth
Scaled monthly patient enquiries by +64% while maintaining strong cost efficiency.
