Social Media Marketing
Scaling Paid Social for Consistent Growth
LUVU Cosmetics came to us to fix underperforming Meta Ads and unlock more consistent sales. We rebuilt their campaign structure, refined the creative direction, and turned their paid traffic into a more reliable growth channel.
Client
LUVU Cosmetics
Service
Brand Strategy, Social Media Campaign
Year
2026
Location
Moscow
Brief
Project Objectives
LUVU Cosmetics set out to turn strong brand visuals into consistent, scalable revenue. While their products resonated with the audience, their paid social lacked structure and direction. Our goal was to refine their Meta Ads approach, improve performance, and build a system that could reliably convert attention into sales.
Increase Conversions
Improve conversion rates across paid traffic and turn more visitors into customers.
Scale Revenue
Creative Direction
Consistent Performance
Success Metrics
Conversion Efficiency
Reduced CPA by -27% while increasing conversion rate by +38% across core product campaigns.
Revenue Growth
Scaled revenue by +2.4x in 30 days, turning paid social into a consistent acquisition channel.
Creative Performance
Winning creatives delivered +62% higher CTR, driving cheaper traffic and stronger engagement.
Scalable Growth
Scaled ad spend by +140% while maintaining stable returns above 3.5x ROAS.
