Meta Ads - SURI
Paid Social Growth Campaign SURI
Our Meta Ads campaign helped SURI scale revenue and improve overall efficiency. By refining campaign structure and introducing stronger creative testing, we increased revenue by 2.3x while reducing cost per acquisition by -31%, creating a more stable and scalable growth channel.
Client
SURI
Service
Brand Strategy, Meta Ads Campaigns
Year
2025
Location
UK
Brief
Project Objectives
SURI had strong brand positioning and product quality, but their paid social lacked consistency and clear scaling structure. Performance fluctuated, and creatives were not fully aligned with platform behaviour. Our objective was to stabilise results, improve efficiency, and build a system that could support long-term, profitable growth.
Improve Conversion Rate
Increase conversion efficiency across paid traffic and reduce acquisition costs.
Stabilise Performance
Creative Direction
Scalable Growth
Success Metrics
Conversion Rate
+38% increase in conversion rate across paid traffic within 60 days
Cost Per Acquisition
-27% reduction in CPA while scaling spend by +2.4x
Return on Ad Spend (ROAS)
Improved from 2.1x → 4.6x within first 8 weeks
Creative Performance
Top-performing creatives delivered +3.2x higher CTR vs baseline
