Meta Ads & Tik Tok Ads | CRO
Turning Drops Into Revenue Engines
We helped Brother + Kin scale paid social across Meta and TikTok during a key growth phase. By refining creative direction, testing UGC formats, and aligning messaging with their audience, we increased revenue by +96% while improving efficiency. The focus was simple, find what works and scale it fast.
Client
Brother + Kin
Service
Brand Strategy, Meta & Tik Tok Ads
Year
2025
Location
United Kingdom
Brief
Project Objectives
When we started with Brother + Kin, their paid social was generating sales but lacked consistency and clear structure around product drops. The objective was to stabilise performance and maximise each release by building campaigns around key drop moments.
We focused on identifying winning creatives early, aligning messaging with their audience, and scaling aggressively across Meta and TikTok to turn each drop into a high-performing revenue event.
Stabilise Performance
Turn inconsistent results into a predictable, controllable acquisition channel.
Exploit High-Intent Windows
Scale Winning Creatives Fast
Increase Revenue
Success Metrics
Drop Performance
Scaled revenue per drop by +82%, with multiple collections selling out within 24–48 hours of launch.
Revenue Growth
Increased overall revenue by +96% across Meta and TikTok during the growth period.
Creative Performance
Top-performing creatives delivered +69% higher CTR, reducing costs and accelerating early momentum.
Acquisition Efficiency
Reduced CPA by -22% while maintaining strong conversion rates across core products.
